- Industrial Design Director
- Graphic Design Director
Contributions from;
Adam Miller
Jeremiah Starkey
Kevin Boyer
Flynn George
Chris Reichel
Jason Schiers
Chris Canfield
Greg Herrman
Photography:
Carl Zoch, Whitton Feer and Why Cycles
LOGO DEVELOPMENT
Clean and precise branding is an important component in the mountain bike space. While developing the logo, a shared vision was had of a clean, sharp and modern logo to go with their idea for clean, modern bicycles.
CONCEPTUAL SKETCHING
Countless hours were spent during this crucial step in the process. The goal was to design a bike that was modern, minimal and sleek. Shown are a select few front runners during the conceptual development phase.
Sketches done on iPad Pro with Apple Pencil
3D MODELING AND 2D DEVELOPMENT
Modeled using SolidWorks
2D Artwork created in Illustrator
Introducing...
27.5" | 165mm Travel
The Revel team created the Rail with two things in mind: maximum thrills and climbing hills. A tuned carbon layup makes railing through berms pure joy. The Rail will put an end to the traditional trail bike compromises to ascent efficiency to which you’ve grown accustomed. The Canfield Balance Formula is the heart of every Revel bike, which maximizes the amount you pedal in the sweet spot and keeps the suspension wildly active while descending and braking.
Introducing...
29" |130mm Travel
The Rascal lives up to its name- it is a sleek looking machine that is mischievously fast, nimble, and adept. Think capability and playfulness in both ascend and full send mode. Our vision for the Rascal was to deliver a confidence-inspiring and ultra-versatile mountain bike in all applications. The Canfield Balance Formula is the heart of every Revel bike, which maximizes the amount you pedal in the sweet spot. Put short, CBF supplies super-active performance under braking forces during descent without compromising efficiency on the climb. The Rascal is a fast and capable mountain bike in a sleek package that you can ride every day, regardless of terrain.
